L5 Cargo

Buy a promotional vehicle: the electric advertising vehicle

The L5 Cargo as an electric promotional and advertising vehicle for branding, sampling, roadshows, and mobile product presentations – individually configurable and EU road-legal.

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100%
Electric
800 kg
Payload
L5e
EU Type Approval
L5 Cargo as a Heineken advertising vehicle with a red star and white lettering stands on a street in front of trees on a sunny day.
A strikingly yellow patterned L5 Cargo is parked on the side of the road, while several people are waiting in front of it and being served.
Advertising vehicle

The electric promotional vehicle as an alternative to an advertising trailer

Anyone looking to buy a promotional vehicle needs more than just a wrapped surface. The advertising vehicle should generate attention and bring the brand into direct contact with people.

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The L5 Cargo is an exceptionally effective platform for this – the tuk-tuk format draws eyes before the branding is even read. Fully wrapped, the vehicle becomes a mobile advertising space that is street-legal: in pedestrian zones, at trade fair booths, in front of stadiums, or in shopping centers. And because it runs 100% electrically, its operational range isn't limited by low-emission zones or indoor venue doors.

Benefits

What makes the L5 Cargo stand out as a promotional vehicle

Built-in attention: The tuk-tuk format is an eye-catcher in itself – your campaign starts before the first flyer is even handed out.

Interchangeable branding: The wrap can be changed for each campaign, season, or client—providing agencies with the flexibility to use one vehicle across multiple accounts.

No location restrictions: Quiet and emission-free: suitable for low-emission zones, pedestrian zone time slots, and indoor spaces.

Sustainability as a message: The electric drive visibly enhances the sustainability profile of the brand being promoted.

Low operating costs: Charges in approx. 5 hours at any 230V outlet, offers a range of approx. 125 km per charge, and is EU road-legal.

L5 Cargo in light blue with Sky branding and the inscription “Passion for Artisan”, parked under two matching parasols in front of a blue building wall.

Let's discuss your specific needs and determine the optimal configuration together. Schedule a consultation →

Use cases

Promotional vehicle for sampling, roadshows, and mobile showrooms

Visibility

Rolling Billboard & Campaign Vehicle

The vehicle as a pure advertising medium: full-wrap campaign designs, traveling through city centers and hotspots – visibility that moves and parks where billboards can't.

Direct Engagement

Sampling & Product Distribution

Distribute product samples, giveaways, and promotional items directly from the vehicle: just open the flaps, use the counter, and start connecting. With a payload of up to 800 kg and 2.53 m³ of volume, you have enough supplies for a full day of promotions.

Retail Space

Mobile Pop-up & Product Presentation

Whether as a mobile showroom or a pop-up retail space for product launches, collections, and promotional weeks – today in front of your flagship store, tomorrow at a festival, and the day after at a shopping center.

Indoor

Trade fairs & indoor activation

Emission-free and nearly silent operation makes the vehicle ideal for indoor use, such as in exhibition halls and shopping centers—areas inaccessible to combustion-engine promotional vehicles.

Black L5 Cargo with Coca-Cola Zero sales setup, parked on a bright shopping street in front of stores.
Configuration

Configure your promotional vehicle with branding and sampling equipment

Equipment tailored to your campaign: Counters, refrigeration, and dispensing, presentation, and display areas are integrated based on your specific concept.

Park, Street & Canopy door configurations: From closed advertising surfaces to multi-sided open sampling counters.

Uncompromising branding: Full wraps, custom colors, logos, and lettering, with optional custom structures for maximum long-distance impact.

The vehicle base is provided by the L5 Cargo, our fully electric sales vehicle. All details about the L5 Cargo →

Direct comparison

Promotional vehicle or advertising trailer?

An advertising trailer offers large design surfaces, but requires a suitable towing vehicle and must be positioned at the site. The L5 Cargo is the electric promotional vehicle as an alternative to an advertising trailer: It drives independently to the campaign location and combines advertising space, storage, and an activity station in one compact, 100% electric vehicle.

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Which solution is better suited for your use case depends primarily on your campaign format, locations, space requirements, and mobility needs. Let’s discuss your area of application together and determine the optimal configuration.

Denver Zoo's mobile sales stand with an open shop window displaying souvenirs such as key chains, umbrellas and stuffed animals; there are also other goods on white shelves on trolleys.
Trust & experience

Proven European technology

European e-mobility, personal consulting, and reliable support for professional applications. Because trust isn't built on promises, but on experience, service, and clear accountability.

Personal contact
International partner & service network
30+
Countries active worldwide
In daily commercial use – from Scandinavian winters to Southern European summers.
12,000+
Vehicles produced
A production volume that stands for mature series manufacturing and stable supply chains – not a prototype, but proven industrial equipment.
15+
Years of experience
Over 15 years of exclusive specialization in electric commercial vehicles. A platform that has matured alongside its market.

Find out how we support companies, municipalities, and partners. Learn more about us →

Frequently Asked Questions

How much does a promotional vehicle cost?

The price depends on the equipment, bodywork, and extent of the branding. You will receive a customized quote. Leasing and financing options are available through our financing partner.

What is the difference between a promotional vehicle and an advertising trailer?

An advertising trailer requires a towing vehicle and is parked at the location. The L5 Cargo is a self-driving L5e electric vehicle. It can be configured as a mobile advertising space, sampling station, or presentation vehicle.

Is buying worth it for an agency?

Yes. The vehicle wrap can be changed for each campaign, allowing one vehicle to be used for different clients in succession. We offer volume discounts for multiple vehicles. We will calculate the cost-effectiveness during our consultation.

Should you buy or rent a promotional vehicle?

A rental solution may be sufficient for individual campaigns. For recurring deployments, owning a promotional vehicle offers permanent branding, higher availability, and custom-tailored equipment. Cost-effectiveness depends on the frequency of use, campaign duration, and configuration.

Is the L5 Cargo suitable as a roadshow vehicle?

The L5 Cargo is ideal for compact roadshows where branding, product presentation, and direct target group engagement are the focus. For very large showrooms or walk-in exhibition spaces, larger roadshow trucks or trailers may be more suitable.

Can the vehicle also be used for sales or serving?

Yes. With concept-specific dispensing, cooling, or serving equipment, the promotional vehicle becomes a sampling and sales station. Depending on the application, permits may be required for food and alcohol service.

Can the vehicle be used as an information or consultation mobile?

Yes. With a counter, display areas, storage space, and custom branding, the L5 Cargo can be configured as a mobile information or consultation station for companies, municipalities, associations, and public campaigns.

Can the vehicle be used in pedestrian zones and indoor areas?

Its quiet, emission-free operation makes the vehicle suitable for sensitive zones and indoor areas. Access and parking regulations vary by city and operator—we will check these together for your specific locations.

How quickly can the branding be changed?

The wrap is designed as a changeable skin and can be redesigned for each campaign. Timeframes and costs depend on the scope—ranging from partial decals to full wraps with custom structures.

What kind of driver's license do the promoters need?

Generally, a Class B license is sufficient. Exact requirements depend on the country and the specific use case, which we will clarify during your consultation.

Can't find the answer you're looking for? Get in touch – we provide personalized advice on models, configurations, and use cases. Contact sales →

Areas of application

Overview of other solutions

Discover further applications for the L5 Cargo, from events and mobile retail to high-impact promotions.

A large, fogged beer glass with golden beer and a thick crown of foam stands on a wooden bar counter against a blurred background.

Mobile beer wagon

The mobile beer wagon for parties, festivals, and club events – eye-catching, emission-free, and ready to pour instantly.

White cup with latte art on a saucer surrounded by roasted coffee beans on a rustic wooden table; steam rises from the coffee.

Mobile coffee cart

A fully equipped coffee cart for coffee, tea, and other hot drinks – barista quality, served right where you need it.

Two pink grapefruit cocktails with ice, grapefruit pieces and rosemary sprigs stand in large wine glasses on a rustic wooden table. Next to it are halved and sliced grapefruits and a cocktail shaker; lush green plants can be seen in the background.

Mobile cocktail bar

The mobile bar for wine, champagne, and cocktails – a stylish eye-catcher for any event.

Two red Coca-Cola cans lie between numerous ice cubes.

Mobile beverage cart

The mobile beverage cart for the quick sale of chilled soft drinks, water, and refreshments.

Individual concepts

Custom concepts

Don't see your use case here? We will work with you to develop the perfect configuration.

L5 Cargo with opened sales flaps, espresso machine and small counter, parked on a street in the countryside.
Ready for the next step?

We would be happy to provide personal advice on the L5 Cargo and prepare a tailored quote for your specific requirements upon request.

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